DOYON, Maurice Full Professor

Researcher - Field 3

Associate member

Current Research Projects

Research interest

Dr Doyon's research interests are the analysis of agricultural policies, market design and determination of payment consent for private and public goods, the cooperative structure and experimental economy. 


Consentement à payer économie expérimentale design de marché enchères Agri-food politics marketing

Université Laval

Département d'économie agroalimentaire et sciences de la consommation
Pavillon Paul-Comtois, bureau 4310-F
2425, rue de l'Agriculture
Université Laval
Québec (Québec) G1V 0A6
418-656-2131 extension : 4546
Fax : 418-656-7821

Research chair

Chair for Economic Research on the egg industry

Others links

  • Vossler, C.; Doyon, M. and D. Rondeau «Truth in Consequentiality: Theory and Field Evidence on Discrete Choice Experiments», American Economic JournalMicroeconomics, Forthcoming
  • Doyon, M., Jullien, C. et J. Labrecque « Mesure des propensions individuelles à payer pour les aliments fonctionnels : Une approche expérimentale auprès de consommateurs français », Revue Française d’Économie, No 3, Vol XXVI, 2012 :95-119
  • Saulais, L.; Doyon, M.; Ruffieux, B.; et H. Kaiser «Consumer knowledge about dietary fats: another French Paradox », British Food Journal, Vol 114-1, 2012: 108-120
  • Doyon, M. Rondeau, D. et R. Mbala «Keep it Down: An Experimental Test of the Truncated k-Double Auction», Agricultural and Resource Economics Review, Vol 39, 2010: 193-212
  • Doyon, M. et J. Labrecque « Functional Foods: a Conceptual Definition » British Food Journal, Vol. 110, No 11, 2008: 1133-1149
  • Ph.D., Agricultural Economics, Cornell University, USA, 1997
  • Pre-Ph.D. project, University of Arizona, USA, 1996
  • M.Sc., Agricultural Economics, Cornell University, USA, 1993
  • B.Sc., Agricultural Economics, Université Laval, 1991

Desired collaboration:

Collaborations sought by doctor Doyon are related to the compartmental aspect of consumer psychology during food choice or purchase. He hopes to link nutritional, psychological and economic variables. In the past 7 years, he developed new techniques for the recovery of payment consent using experimental economy. These efficient techniques reduce, in the case of new products or new information, the hypothetical bias sometimes found in questionnaires and open ended questions.